Privacy policy

Last updated: August 29, 2025

This Privacy Policy describes how Lashermac LLC (operating under the brand name Femyth) (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use, or make a purchase or other transaction using our store and website (the “Services”).

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. Personal information does not include information that has been de-identified.

We may collect or process the following categories of personal information, depending on how you interact with the Services and as permitted by law:

  • Contact details: name, billing/shipping address, phone number, email address.
  • Financial information: payment card numbers, account details, payment confirmations.
  • Account information: username, password, preferences, settings.
  • Transaction information: items viewed, added to cart, purchased, returned, or exchanged.
  • Communications: information included in support requests or other messages.
  • Device information: device/browser type, IP address, unique identifiers.
  • Usage information: interaction with the Services, such as navigation patterns.

Personal Information Sources

We may collect personal information from:

  • Directly from you (orders, account creation, communication).
  • Automatically via cookies, pixels, and similar technologies.
  • From service providers (Shopify for ecommerce, Amazon FBA for fulfillment, Klaviyo for email).
  • From business partners or other third parties (advertising networks, analytics).

How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information for:

  • Providing and improving the Services: to process your payments, fulfill your orders (managed through Amazon FBA), facilitate returns and exchanges, maintain your account, and personalize your shopping experience.
  • Marketing and advertising: to send marketing communications (if you opt in) and to show you online ads for our products on third-party platforms. This includes the use of Meta Pixel and Meta Conversions API for personalized advertising on Facebook and Instagram.
  • Security and fraud prevention: to authenticate accounts, provide secure payments, and detect or investigate fraudulent or illegal activity.
  • Communication: to provide customer support and respond to inquiries.
  • Legal compliance: to comply with applicable law or respond to valid legal requests.

How We Disclose Personal Information

We may disclose your personal information in the following circumstances:

  • With Shopify (hosting, payment processing, ecommerce platform).
  • With Amazon FBA (to handle order fulfillment, shipping, and returns).
  • With vendors and service providers (e.g., Klaviyo for email, Meta and Google for advertising, analytics services).
  • With affiliates or corporate group entities.
  • In connection with a business transaction (e.g., merger or sale).
  • To comply with law, subpoenas, or legal investigations.

We do not sell your personal information.

Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to provide and improve the Services, including:

  • Shopify cookies for checkout and site functionality.
  • Meta Pixel and Conversions API to deliver personalized ads on Facebook and Instagram.
  • Email tracking (if enabled) to measure interactions with our newsletters.

You may opt out of targeted advertising through:

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information:

  • Right to Access/Know: request access to the personal data we hold.
  • Right to Delete: request deletion of your data, subject to legal exceptions.
  • Right to Correct: request correction of inaccurate data.
  • Right of Portability: request a copy of your data in a portable format.
  • Right to Opt Out of Targeted Advertising: opt out of the use of your personal data for targeted ads (via links provided above).

You may exercise these rights by contacting us at rituals@femyth.com. We may need to verify your identity before processing requests.

Children’s Data

Our Services are not intended for individuals under 18, and we do not knowingly collect personal data from minors.

Security and Retention

We use appropriate measures to protect your personal data. However, no online system can be guaranteed to be 100% secure.
We retain your information as long as needed to provide Services, fulfill orders, comply with legal obligations, and resolve disputes.

International Transfers

Because we use Shopify, Amazon, and other service providers, your data may be transferred and processed outside your country, including in the United States.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.

Contact Us

For questions or to exercise your rights, contact us at:

📧 rituals@femyth.com
📍 Lashermac LLC
1209 Mountain Road Pl NE, Ste N
Albuquerque, NM 87110
United States