Privacy policy

Last updated: October 1, 2026

This Privacy Policy describes how Lashermac LLC, operating under the brand name Femyth (“Femyth,” “we,” “us,” or “our”), collects, uses, discloses, and otherwise processes your personal information when you visit, use, make a purchase from, or otherwise interact with Femyth.com and our related services (collectively, the “Services”).

Please read this Privacy Policy carefully. By using or accessing the Services, you acknowledge that you have read and understand the practices described in this Privacy Policy.

PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you. Personal information generally does not include information that has been de-identified or aggregated so that it cannot reasonably be linked to you.

Depending on how you interact with the Services and as permitted by applicable law, we may collect or process the following categories of personal information:

  • Contact information, such as your name, billing address, shipping address, phone number, and email address.

  • Order and transaction information, such as products viewed, added to your cart, purchased, subscription information, order history, shipping information, refunds, and payment status.

  • Payment information, such as payment method and transaction information. Payment information may be processed directly by Shopify, payment processors, or other payment service providers rather than stored directly by Femyth.

  • Account information, such as account credentials, preferences, and settings, if you create an account.

  • Communications, including information you provide when contacting customer support, submitting a request, communicating with us, or providing feedback.

  • Device and technical information, such as your IP address, browser type, device type, operating system, unique device identifiers, and similar technical information.

  • Usage information, such as how you access, browse, and interact with our website and Services.

  • Marketing and advertising information, such as your interactions with our advertisements, marketing communications, website, and other digital properties.

The information we collect depends on how you interact with Femyth and which features of the Services you use.

HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information:

  • Directly from you, such as when you place an order, create an account, purchase a subscription, contact us, or sign up for marketing communications.

  • Automatically, through cookies, pixels, tags, APIs, and similar technologies when you interact with our website.

  • From service providers, including Shopify, payment processors, fulfillment and shipping providers, email and marketing platforms, analytics providers, and customer support providers.

  • From advertising and business partners, including advertising platforms and analytics providers, where permitted by applicable law.

HOW WE USE YOUR PERSONAL INFORMATION

Depending on how you interact with Femyth, we may use personal information to:

Providing and Improving the Services

We may use your information to:

  • process orders and payments;

  • fulfill and ship orders, including through Amazon Multi-Channel Fulfillment (MCF);

  • provide tracking and delivery information;

  • administer subscriptions;

  • process eligible refunds or replacements;

  • maintain customer accounts;

  • provide customer support;

  • communicate with you regarding your orders or account;

  • improve our website, products, Services, and customer experience.

Marketing and Advertising

Where permitted by applicable law, we may use personal information to send marketing communications and to measure, personalize, and improve advertising.

We may use advertising and analytics technologies, including Meta Pixel and Meta Conversions API, to understand interactions with our website, measure advertising performance, create audiences, and deliver or help deliver advertising on platforms such as Facebook and Instagram.

Depending on applicable law and how these technologies are configured, certain disclosures of personal information for advertising purposes may be considered “selling,” “sharing,” or processing for “targeted advertising.”

You may have the right to opt out of these activities as described below.

Security and Fraud Prevention

We may use personal information to authenticate transactions, protect accounts, maintain the security of the Services, prevent fraud, investigate suspicious activity, and protect Femyth, our customers, and others.

Communications

We may use your information to respond to questions, provide customer support, communicate about orders, subscriptions, deliveries, refunds, or other transactions, and send other service-related communications.

Legal and Regulatory Purposes

We may use personal information to comply with applicable laws, regulations, legal processes, or valid governmental requests; enforce our agreements and policies; and establish, exercise, or defend legal claims.

HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to third parties when reasonably necessary to operate Femyth and provide the Services, including:

  • Shopify, which provides our ecommerce platform and related services;

  • payment processors and financial service providers used to process transactions;

  • Amazon Multi-Channel Fulfillment (MCF) and other fulfillment, shipping, and delivery providers used to fulfill and deliver orders;

  • email and marketing service providers, such as Klaviyo, if used;

  • advertising and analytics providers, including Meta, Google, and other providers we use to measure performance, understand website activity, or advertise our products;

  • professional advisers and service providers, such as legal, accounting, security, technology, and other business service providers;

  • government authorities or other parties when disclosure is required or permitted by applicable law;

  • parties involved in a business transaction, such as a merger, acquisition, financing, restructuring, bankruptcy, or sale of all or part of our business.

We may also disclose information at your direction or with your consent.

TARGETED ADVERTISING, SALE, AND SHARING

We do not sell personal information for money.

However, we may disclose certain identifiers, device information, internet or network activity, and commercial information to advertising, analytics, and technology partners in connection with advertising and measurement activities.

Depending on the applicable privacy law, some of these activities may be considered a “sale” or “sharing” of personal information or the processing of personal information for “targeted advertising,” even when no money is exchanged for the information.

Where required by applicable law, you may opt out of these activities through the privacy choices or data-sharing opt-out mechanism available on our website or by contacting us at rituals@femyth.com.

Where required by applicable law and supported by our website, we will also process recognized browser-based universal opt-out preference signals, such as Global Privacy Control (GPC).

COOKIES & SIMILAR TECHNOLOGIES

We and our service providers may use cookies, pixels, APIs, tags, and similar technologies to operate the Services, remember preferences, understand how visitors interact with our website, measure performance, prevent fraud, and support marketing and advertising.

These technologies may include:

  • cookies and technologies used by Shopify for ecommerce functionality, security, checkout, analytics, and related services;

  • Meta Pixel and Meta Conversions API for advertising measurement, audience creation, and advertising;

  • technologies used by Google and other analytics or advertising providers, if enabled;

  • technologies used by our email and marketing providers to measure interactions with communications, where enabled.

Depending on your location, you may be able to control certain cookies or tracking technologies through the cookie banner, privacy settings, or data-sharing opt-out mechanism available on our website.

You may also control certain cookies through your browser settings. Disabling some technologies may affect the functionality of certain parts of the Services.

YOUR PRIVACY RIGHTS AND CHOICES

Depending on where you live and subject to applicable law, you may have some or all of the following rights regarding your personal information:

  • Right to Access or Know — request information about the personal information we collect, use, or disclose about you.

  • Right to Delete — request deletion of certain personal information, subject to applicable exceptions.

  • Right to Correct — request correction of inaccurate personal information.

  • Right to Portability — request a portable copy of certain personal information.

  • Right to Opt Out — opt out of certain processing that may constitute the sale or sharing of personal information or targeted advertising.

  • Right to Appeal — where applicable, appeal our decision regarding a privacy rights request.

  • Right to Non-Discrimination — exercise applicable privacy rights without unlawful discrimination.

You may exercise applicable rights by contacting us at rituals@femyth.com or by using any privacy request or data-sharing opt-out mechanism made available through our website.

We may need to verify your identity before completing certain requests. We will respond to valid requests in accordance with applicable law.

Authorized agents may submit requests on behalf of consumers where permitted by applicable law and subject to appropriate verification.

MARKETING COMMUNICATIONS

If you receive promotional emails from us, you may unsubscribe at any time by using the unsubscribe link included in the communication.

Even if you unsubscribe from promotional communications, we may continue to send non-promotional communications necessary to provide the Services, such as order confirmations, subscription notices, shipping updates, customer service communications, or information concerning your transactions.

CHILDREN'S PRIVACY

The Services are not intended for children, and we do not knowingly collect personal information from children in violation of applicable law.

If you believe that a child has provided personal information to us inappropriately, please contact us at rituals@femyth.com.

SECURITY

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no method of transmission over the Internet or method of electronic storage can be guaranteed to be completely secure, and we cannot guarantee absolute security.

DATA RETENTION

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, maintain business and transaction records, fulfill orders, administer subscriptions, comply with legal and regulatory obligations, prevent fraud, resolve disputes, and enforce agreements.

The length of time we retain information may vary depending on the type of information, why it was collected, and applicable legal requirements.

INTERNATIONAL DATA TRANSFERS

Femyth and our service providers may process or store personal information in countries other than the country where you live, including the United States.

Where required by applicable law, appropriate safeguards will be used in connection with international transfers of personal information.

THIRD-PARTY WEBSITES AND SERVICES

Our Services may contain links to websites, applications, or services operated by third parties.

We are not responsible for the privacy practices, security, or content of third-party websites or services. We encourage you to review their privacy policies before providing them with personal information.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other operational reasons.

When we make changes, we will update the “Last updated” date at the top of this Privacy Policy and provide any additional notice required by applicable law.

CONTACT US

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, contact us at:

📧 rituals@femyth.com

Lashermac LLC
1209 Mountain Road Pl NE, Ste N
Albuquerque, NM 87110
United States