From Taboo to Ritual: The Story Behind Femyth

When I first started experiencing dryness and discomfort, I was young. And that’s what frustrated me the most—no one talked about it unless you were in menopause. I had never even heard of a product that could help someone my age.

Even when I went to gynecologists, the answer was always the same: “It’s your hygiene routine.” No one asked deeper questions. No one really listened. I felt invisible. Today, with more knowledge, I know there are good solutions out there, but something is still missing: the connection with the woman herself. The feeling that a product is saying: “This is for you. You’re not alone. There’s nothing shameful about taking care of this part of yourself.”

Because really—if we take care of our face, our arms, our legs, even our stomach, why wouldn’t we take care of the vulva? It’s still skin. And it’s skin that goes through a lot.

The first steps

I started with research. What’s actually needed? What ingredients are safe? Which ones should never go near the vulva? I worked with a chemical engineer, pivoted the formula many times, and finally ordered samples. Incredibly, those samples turned out to be better than other creams on the market—not my opinion, but the opinion of women who tried them blindly and chose mine.

In that process I discovered that this world is not as complicated as it seems, yet so many women have no idea that vulvar skin can (and should) be cared for, just like any other part of the body.

What changed for me

Since I have the samples at home, I use them every single day. Before, I had a product I used occasionally, but now—with the responsibility of creating my own brand—I wanted to really experience what it feels like to make the vulva part of my skincare ritual.

Now, when I apply my day or night cream, I also apply my balm. I don’t just feel relief, I feel like I’m protecting myself, no longer neglecting a part of me that deserves attention.

One of my biggest insecurities used to be the way my vulva looked—sometimes dry, sometimes irritated, sometimes even with little scratches from itching. That changed so much. Even during intimacy, I don’t think about it anymore. Before, I often felt embarrassed, worried about how it might look or feel. Today, I feel calm and confident.

The journey of Femyth

I’ll admit something personal: I struggle to define milestones. I tend to move forward without stopping to celebrate. I feel like I can only celebrate when the whole path is complete. But this project has taught me that every step matters.

The packaging, for example, took weeks to define. And now, when I look at it, I truly believe it’s beautiful—premium, unlike anything I’ve seen on the market. I feel proud, but also shy to say: “I made this. This came from me.”

The truth is, every woman has her own legend, and every step we take is part of writing it. We constantly face myths: “I can’t do this.” “It’s too difficult.” “It’s not for me.” But with each decision, we prove otherwise.

Why I share this

I don’t want any woman to feel as alone as I once did. To feel like she can’t share what’s happening to her. For years, I carried that taboo, that silence. Today, I can talk about it with my friends, with my mother—conversations that once felt impossible.

I also realized it was never that I was “broken.” It was that I wasn’t being heard. The solutions existed. I just didn’t know.

That’s why Femyth was born: not just as a cream, but as a safe space. A reminder that your story matters, your discomfort is valid, and your care is sacred.

A legend of our own

When you finish reading this, I hope you feel inspired and accompanied. I hope you dare to do the things that scare you, to fight for your dreams, and to build your own legend. And along the way, I hope talking about your intimacy no longer feels like a problem.

Because no woman should fight in silence with something that was never meant to be a secret.

💫 Femyth is not just my story. It’s ours. And it’s only the beginning.